News of AIA Australia’s ‘Do it for Life’ brand campaign, which calls on Aussies to take control of their health and wellbeing, generated significant reader interest this week…
AIA Australia has launched Do it for Life, a brand campaign calling on Aussies to take control of their health and wellbeing.
AIA ambassadors, AFL footy legend Shane Crawford and seven-time world champion surfer, Layne Beachley, feature in the campaign that will be shown nation-wide.
The campaign celebrates the role financial advisers and superannuation funds can play as the experts who empower Australians to make informed financial decisions, said AIA CEO and MD, Damien Mu.
“While the average life expectancy of Australians has increased, Australians spend on average, eight years of the end of their life in poor health and ten percent of healthcare costs are spent in the last year of a person’s life,” he said.
“It is pivotal that Australians are set up to enjoy a dignified and fulfilling retirement, so good health, planning and financial literacy are vital.”
