Comedian Matt Berry is the face of a campaign relaunching the MLC brand following a five-year absence from the market.
Renee Howie, the firm’s Chief Customer Officer said MLC – part of Insignia Financial – is being repositioned to meet the needs of today’s consumers while re-adopting the iconic nest egg logo in its branding.
“We’re building on our 138 years of experience and expertise as one of the largest retirement providers to Australians to relaunch MLC as a ‘super-into-retirement’ brand,” said Howie.
He said the firm is using the slogan ‘we don’t care about the future’ to focus on the fact that retirement is built by the choices people make today.
“The MLC brand relaunch is a bold step towards Insignia Financial’s 2030 Vision to be Australia’s leading and most efficient diversified wealth management company,” said Howie.
