CALI Opposes Broad Ban on Lead Generation

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CALI has warned that a Federal Government proposal to extend a lead generation ban to life insurance would reduce customer choice.

The organisation’s CEO Christine Cupitt said: “Life insurance lead generation plays an important role in helping customers access information, compare products, and obtain life insurance protection.”

Christine Cupitt.
Christine Cupitt.

She said the industry is seeking an exemption from any broad lead generation ban or other restrictions the Government is considering.

“A blanket ban for life insurance risks limiting legitimate information and connections that support customers to build their financial safety net,” she said.

Cupitt said a blanket ban would prevent life insurers from receiving customer enquiries from comparison websites.

“The government should not cut off safe, regulated pathways that help Australians access life insurance,” she said.