Zurich Financial Services Australia has announced that for the third year in a row it would replace its logo on the front of Melbourne Football Club AFL run out t-shirts with the names of individuals impacted by breast cancer.
The insurer says that in collaboration with Breast Cancer Network Australia and in support of ‘Play 4 BCNA’, the names of 45 individuals will be displayed on the t-shirts during the AFL Round 22 Pink Lady Match on August 8.
Zurich also announced a $20,000 donation to BCNA to assist with funding essential support services, resources and advocacy programs for individuals and families affected by breast cancer.
…cancer was the second most common cause for a life insurance claim at Zurich in 2025…
Zurich says cancer was the second most common cause for a life insurance claim at Zurich in 2025, representing more than one in five claims and resulting in nearly $470 million in claims payments. Breast cancer accounted for approximately one in seven of these cancer claims.
Shaneen Marshall, Head of Consumer Channel & Capability, at Zurich said that for three years running, Zurich has been proud to use its logo space to support BCNA and honour Australians and their families impacted by breast cancer.
“We know from our own claims data just how many Australians are impacted by breast cancer. This initiative allows us to meaningfully recognise those whose lives have been changed and raise important funds to support essential resources and services.”
Dan Taylor, CEO at MFC, says the Pink Lady Match is an opportunity to recognise the thousands of Australians impacted by breast cancer “…and use the platform of football to raise awareness for a cause that touches so many lives.”
