iExtend has been named Winner – Innovation of the Year – Life Insurance, in the 2026 WeMoney Innovation Awards.
iExtend CEO David Sarkis says the award, iExtend’s second in a month, recognises the business as a leader in life insurance innovation.
“The WeMoney award reflects our ongoing commitment to advocating for the consumer and developing practical innovations that respond to the changing life insurance needs of everyday Australians,” he says.
Launched to market in 2022, iExtend notes it introduced a new option for eligible policy owners who have decided to cancel or reduce their life insurance cover due to rising premiums. Through its Life Co-Ownership Arrangement, iExtend pays ongoing premiums on the cover and the policy owner’s beneficiaries share in the proceeds of any future claims.
Sarkis said iExtend’s innovation was the result of challenging long-held assumptions, rethinking established life insurance models and finding another way to deliver value for consumers.
“Innovation requires a willingness to question established thinking and consider whether there might be a better way. For us, the measure of meaningful innovation is the difference it makes for consumers.”
The WeMoney award follows iExtend being named Innovator of the Year – Insurance at the 2026 Australian Wealth Management Awards.
