MetLife Australia has announced the expansion of its 360Health Virtual Care with the addition of Fitness and Recovery to its digital offering.
A statement from the insurer says this will address one of the leading causes of reduced mobility, lower levels of well-being and reduced ability to properly participate in society or work.
The company says that more than one third of all of its Total Permanent Disability claims are due to musculoskeletal related conditions, such as back injuries and repetitive strain injuries.
Exercise can be effectively used to delay, prevent or alleviate symptoms due to musculoskeletal conditions by designing an exercise program targeted to that individual’s fitness and health needs.
It adds that the announcement to add Fitness and Recovery “…will significantly bolster the existing offering by addressing these conditions through access to Exercise Physiologists for personalised programs.”
Lina Saliba, Chief Customer and Marketing Officer, says that adding Fitness and Recovery to its solutions suite “…means we can help more customers access the expert advice and support they need to get back to being active and healthy sooner, while at the same time preventing future illness at no additional cost to them.”
The full suite of 360Health services is available to eligible customers and their families, and all MetLife Australia employees, at no additional cost as part of their life insurance policy and includes the 360Health Virtual Care app for easy access anywhere.
“Customers do not need to make a claim to access the service, which is all about providing the tools for enabling one to actively managing one’s health for a more confident future.”
MetLife says it’s focused on developing solutions that help protect and maintain customers’ lifestyles while providing value to its life insurance customers.
MetLife’s 360Health Virtual Care, launched in April 2021, is a suite of services including – in addition to Fitness and Recovery – Nutrition Consultation, Mental Health Assist, Ask a Clinician and Expert Medical Opinion “…all of which are designed to help protect customers from serious illness, as well as manage recovery from injury and chronic conditions.”
It says customers are given access to expert global knowledge and specialised medical resources, helping them to be healthier for longer.
MetLife notes that its 360Health was awarded the 2022 ALUCA Team Innovation award, three 2021 Plan for Life Excellence Awards in the Program Innovation, Outcome Experience and Market View of Health and Wellbeing categories and shortlisted in the Financial Services Council Awards for Innovation in Retail Life Insurance category.
