AIA Updates Priority Protection Suite

AIA Australia has updated its Priority Protection life insurance suite, with changes focused on simplifying discounts, improving policy clarity, and supporting premium affordability.

Taking effect from 9 November 2025, the enhancements have been applied across three main areas being:

• Healthier Life Reward incentive for new customers meeting specific health criteria
• AIA Vitality discounts
• Updated policy discounts

Key changes include:

• Healthier Life Reward: New clients with a BMI in the expanded healthy range of 18–28 can access an 8% lifetime discount on lump sum policies. Maintenance of AIA Vitality membership is required to retain the discount.
• AIA Vitality discounts: Clients now receive a 10% initial discount on new lump sum and income protection policies
• Maintaining silver status within the Vitality program restores the full 10% discount. The Health Check Discount offers a 5% initial discount for lump sum and income protection policies
• Initial selection discount (ISD): The ISD has been extended to three years, starting at 15% and reducing by 5% annually before ending in year four. Clients opting out of ISD automatically receive a 2% lifetime policy discount
• Bundling discounts: The bundle discount has been separated from the healthier life reward. Discounts are 4% for bundling all lump sum policies and 10% for bundling one or more lump sum policies with income protection coverage

AIA has also revised elements of its Priority Protection product offer:

• The Financial Planning Benefit has increased from $3,000 to $5,000
• The Crisis Cardiac Arrest definition now includes pulseless electrical activity (PEA) and pulseless ventricular tachycardia (PVT)
• Underwriting updates include 11 occupation rating improvements for income protection and the addition of eight occupations to research houses

Additional measures have also been implemented to support policyholders in circumstances of family and domestic violence.

Click here or on the image below to access the updated AIA Priority Protection PDS and Policy Document, where the insurer notes these enhancements have been informed by feedback from advisers.