Aviva has launched a new marketing support campaign designed to assist advisers address the specific needs of clients at different life stages.
According to Aviva, its ‘Life’ campaign is aimed at helping advisers:
- Maximise clients’ financial futures
- Remove the barriers to successfully meet their needs
The campaign addresses eight different life stage profiles, each providing useful facts, statistics and targeted advice strategies based on the client’s particular life stage. The eight profiles, supported by a range of educational materials, are:
- Singletons
- Young guns
- Double income no kids (DINKs)
- Homemakers
- Accumulators
- Re-starters
- Empty nesters
- Young at heart
Characteristics associated with each life stage are summarised by Aviva in its dedicated ‘Life’ website, where advisers can also access the various marketing support materials specific to each life stage profile, including:
- Flyers
- Strategies
- Client seminar presentations
- Lead letters
- Non-branded postcards
The ‘Life’ website is located at: www.aviva.com.au/profiles. Further information is also available for advisers in a ‘Life’ kit, which can be accessed via Aviva’s Business Development Management team.
