MLC has told advisers it will be launching a new mass media campaign next week, designed to increase its brand awareness and support the key values of family safety and security.
To commence from 18 October, the campaign will involve a series of TV and online ads that deliver messages about the MLC brand as well as messages that address the importance and value of advice and insurance.
… the most important value held by its target customers is ‘Family Safety and Security’
The company says its research shows that the most important value held by its target customers is ‘Family Safety and Security’ and a strong belief that “how well you go through life depends on who you go through life with.”
The new campaign aims to address these values by following a family in their late 20’s as they grow and experience a number of milestones through to their late 40’s.
