Colonial First State Adds Lifeguard to Platform

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Asteron announced last week that its flagship Lifeguard insurance range is now available through Colonial First State’s full-service wrap platform, FirstWrap.

FirstWrap will facilitate automatic rollovers from a client’s superannuation or investment account to cover their premiums for Asteron Lifeguard insurance.

The partnership builds on Asteron’s current relationship with Colonial First State, which began with the launch of Guardian Financial Planning’s Vantage Portfolio Solutions platform on 25 May 2010.  Guardian advisers have already been using the Asteron Lifeguard product through the Vantage platform.

Asteron’s Executive General Manager Jordan Hawke said: “This is a great offer for clients, because it ensures the customer has access to comprehensive life insurance throughout their accumulation phase in life, underpinning the quality of advice given by their planner and adviser.

“As a life risk specialist aligned to IFAs, Asteron is extremely excited about the opportunity to partner with a leading wealth management group like Colonial First State.  This is about leveraging Asteron’s specialist skills in life insurance and responding to the market by bringing life cover to more Australians with what we consider to be a significant wrap offer in the market,” Mr Hawke said.

This announcement by Asteron follows confirmation of  a similararrangement struck between CommInsure and CFS’s FirstChoice and FirstWrap platforms, allowing customers to pay for their CommInsure Total Care Plan Super insurance premiums through rolled over superannuation monies from selected funds.

Asteron Lifeguard will also be accessible through Colonial First State’s white label platforms.