TAL will roll-out a series of social media webinars for financial advisers with more than 400 advisers already signing up for the online training series.
TAL General Manager, Retail Distribution Niall McConville said the webinars were in response to requests from financial advisers and will cover how advisers can use social media to build an online presence and attract new customers.
McConville said this was useful for engaging with younger consumers as advisers moved their businesses from traditional methods of generating leads and referrals.
“Advisers told us they wanted to learn more about how social media can help their businesses and the response has been overwhelming. Each webinar has capacity for 200 advisers. The first two sessions filled within 24 hours and we subsequently added a third webinar that filled equally fast,” McConville said.
“To meet adviser demand, we will provide advisers more social media sessions early next year plus an intensive LinkedIn Master Class. Further, we will have follow up face to face sessions to cement the webinar learnings in addition to providing a comprehensive post-engagement toolkit for advisers.”
According to McConville, 75% of advisers already use one social network to promote their business and TAL has partnered with global social media agency We Are Social to create adviser specific content for its webinar series.
AIA assists advisers with move to hybrid commissions
As TAL receives strong interest for its courses AIA has reported that more than 1000 adviser have signed on to its transition to hybrid commission program over the past two years.
AIA Australia, Chief Retail Insurance Officer, Pina Sciarrone said 1168 advisers has used the program to shift from up-front commissions to hybrid with the program aimed at helping advisers manage their cash flow during the transition period.
Sciarrone said the program’s popularity demonstrated the willingness of advisers to move to a hybrid commission structure but also showed the support required to reduce the cashflow gap.
Calculations carried out by AIA Australia found that advisers who took part in the program could increase the value of their business by up to 71% by the start of the fourth year, and as much as 93% at the end of 10 years.
