TAL has rolled out a new online service platform for its’ superannuation fund and corporate group members which can be accessed from any mobile device as well as rebranded by any of its super and corporate fund partners.
TAL, General Manager – Group Insurance, Jenny Oliver said the online platform had a responsive design so it could be accessed from any mobile device or computer with users able to access self-service functions in a consistent way across devices and computers.
Oliver said TAL had also invested in ‘backend sustainability’ by bringing together content management systems, underwriting rules engines and best practice designs to deliver responsive digital solutions that supported the strategies of the partner funds.
According to Oliver the ability to rebrand the portal was to allow partner funds “…to have a digital presence no matter how big or small, to ensure they can deliver services to their members and employees – anywhere, anytime”.
“We undertook extensive qualitative member testing in our dedicated UX lab to help us better understand member needs. As a result, we designed new layouts that are modern, easy to navigate and deliver an improved experience,” Oliver said.
“Our aim at TAL is to continue to innovate and reinvest in our digital capabilities for our partners, so together we can deliver on the member promise. Our emphasis is on evolving from the status quo, setting the strategy, and most importantly focusing on the execution and delivery of initiatives.”
The revamped portal follows other developments for group partners in the past year including click to chat, animated calculators and specific partner initiatives.
