- No (46%)
- Yes - but not to a significant extent (30%)
- Yes - significantly (18%)
- Not sure (7%)
New health and wellness initiatives appear to be having an impact on many advisers operating within the retail life insurance market.
As we go to press, almost one in two advisers taking part in our latest poll have declared life company health and wellness programs are beginning to influence their opinion of the product solutions they consider deliver best value for their clients.
To date, 44% of advisers have said the availability of these programs is not influencing them. However, 32% have indicated they are having an effect, although not to a significant extent, while another 16% say the programs are having a significant impact on their perception of product solutions that deliver best value.
Where do you stand on this question?
Responding to our poll question when launched last week, one adviser wrote of these initiatives:
“This is great if you’re a 25 year old marathon runner who does not drink or smoke…For the rest of us it is still an important option and we should all be conscious of health.” The same adviser continued “…but if not…keep looking for the policy (with your advisers help) that gives you the best coverage and options at claim time; not just the best price.”
…many customers want to be rewarded for pursuing healthy lifestyles and lowering their risk profile against illness
Elsewhere, TAL’s GM Retail Distribution Niall McConville, said his company welcomes the poll results to date “…which seem to validate what we have believed for some time. We believe many customers want to be rewarded for pursuing healthy lifestyles and lowering their risk profile against illness,” said McConville.
Each adviser will have their own unique approach as to what constitutes value for their service offering in the eyes of their client. This means some will welcome health and wellness programs and incentives as an integral component of their present and/or future ‘conversation’ with their clients, while others will follow an alternative value path in delivering value.
If you haven’t already voted, our poll remains open for another week. Vote now and add your voice to this conversation…
