AIA Australia Joins Forces With A-League Clubs

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AIA Australia has signed a partnership with Sydney FC and Brisbane Roar in support of the two clubs for the remainder of the Hyundai A-League 2019/20 season.

The insurer says in a statement that its core values align strongly with Sydney FC and Brisbane Roar’s commitment to providing opportunities for more people to be active and engaged in their community through football.

Globally, AIA is the Official Shirt Partner of Tottenham Hotspur Football Club, one of the top-ranked teams in the English Premier League; a relationship that began in 2013 and which has recently been extended until 2027.

Damien Mu…proud to partner with Sydney FC and Brisbane Roar…

AIA Australia and New Zealand CEO and Managing Director Damien Mu says the organisation is proud to partner with Sydney FC and Brisbane Roar. “Our dream is to champion Australia and New Zealand to be the healthiest and best protected nations in the world.”

The insurer recently undertook a research project which measured each of the States and Territories over a number of health and wellbeing indicators. It showed that NSW is tracking well in the areas of nutrition and mental well-being but it could make improvements in preventative health, while QLD is tracking well when it comes to low chronic disease risk but it could make improvements in physical activity, mental well-being and preventative health.

“This is why the partnership between AIA, Sydney FC and Brisbane Roar will play an important role in drawing awareness to the impact that small lifestyle changes can have on long-term health. We hope to inspire fans, along with the broader community, to take those small steps towards living a healthier, longer, better life.”

The deal means that AIA Australia will become one of the Sydney FC Sky Blues’ major partners for the rest of the season and will see the AIA logo emblazoned across the club’s shorts for the remaining fixtures, with a view to extending the partnership into future Hyundai A-League seasons.

The AIA Australia branding will also feature on the sleeve of the Roar’s Hyundai A-League kit for the remaining 2019/20 fixtures.