AIA Australia has announced that it is now the official health and well-being partner to St Kilda Football Club.
The announcement follows AIA Australia’s recent partnerships with North Melbourne, Essendon and Hawthorn Football Clubs.
A statement from the insurer says the new partnership will provide St Kilda club members with “…learnings, tools and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to offers and incentives for making more health-conscious decisions”.
CEO and Managing Director of AIA Australia and New Zealand Damien Mu says that AIA is excited by the opportunity that this new partnership brings to help Saints’ members and fans take small steps to improve their health and well-being, while being rewarded in return.
As a result of the partnership, all existing Saints’ members will be rewarded and will receive a new core membership product, Saints Pass.
AIA says this will give members exclusive access to content, experiences and offers throughout the year, seeing them more connected to the club.
Mu says a fundamental part of AIA’s work is focusing on mental health, and it knows the benefits that can come from physical activity, as well as social interaction and a sense of community. “Football provides an opportunity for this to happen.”
AIA Australia will follow up Saints Pass with further health and well-being initiatives and benefits in the coming months for Saints’ members.
Lucky there are not a Super fund ??
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