TAL has reported encouraging results from the first full year of its Health Sense Plus program, which educates and incentivises customers to engage with their own preventative health.
A statement from the insurer says that the program, which is aligned with preventative screening recommendations from the Royal Australian College of General Practitioners (RACGP), rewards advised life insurance customers, who undertake preventative screening tests, with a discount off their lump-sum policy premiums every two years.
The company adds that in a year when research shows more than a third of financial services consumers have delayed at least one preventative screening test due to safety concerns about visiting health clinics during Covid-19, as well as lockdown restrictions, it is encouraging more of its customers to participate in the program to support their health.
TAL reports that more than one in four advised customers were motivated to undertake a preventative screening test during the last year, with 95 percent of those indicating they intend to continue with preventative testing as part of their ongoing health management.
TAL General Manager, Health Services, Dr Priya Chagan, says that the company is pleased with the positive response to its program and to see the uptake of preventative screening tests, particularly against a backdrop of disruption to people’s usual engagement with their GP.
All of the tests in the program have been recommended by the RACGP, which provides guidelines on the preventative screening tests people should get, based on their age, gender and individual underlying risks, she adds.
Niall McConville, TAL General Manager, Retail Distribution, adds that the program is one of the ways it is investing in customer health, and is helping advisers have more holistic conversations with their customers about their health.
“Given the high customer engagement we’ve seen so far with the … program, this could be a real point of difference for advisers.”
The program is available to TAL customers who hold Accelerated Protection policies through a financial adviser.
Click here for more information on the Health Sense Plus program.
