AIA Australia has launched a new service for users of its health and wellness program, AIA Vitality, to encourage Australians to take the time to check in with their health and wellbeing.
In partnership with wellbeing solutions company Mindstar, the AIA Vitality Wellbeing Check-In Program provides Priority Protection customers who use AIA Vitality with the opportunity to access two free “wellbeing check-in” sessions over the phone with an experienced Mindstar wellbeing coach.
A statement from the insurer says that following the launch of Mentemia in mid-2020 – a free digital app encouraging users to check in with their mental wellbeing each day – the pilot program is the next step in AIA Australia’s investment in customer wellbeing, and an example of its commitment to shared value (see: AIA’s Partnership with Digital Mental Health Platform).
CEO and Managing Director of AIA Australia and New Zealand, Damien Mu, says the past 12 months have created significant levels of stress and concern “…which we know is having an impact on mental health, the long-term implications of which are not yet known”.
“We don’t want to wait until our customers have an issue that precludes them from being able to work or take part in other life activities, before we step in to support them; we want to be their partner throughout their life, and inspire and support them to live healthier, longer, better lives. This benefits our customers, our business and the community more broadly.”
Mu says the company is excited to pilot a service that will provide its customers with tools and strategies to check in with themselves, improve their resilience and assist them with where to go for further help if required.
…everyone struggles from time to time…
Aaron Williams, Mindstar CEO and Co-Founder, says that with the rapid changes around us and the uncertainty of Covid-19 many are feeling exhausted and stretched pretty thin.
“The truth is that everyone struggles from time to time, and that sometimes we all just need a helping hand. That’s exactly what the wellbeing coach program provides.”
To take up the offer, eligible AIA Vitality members complete a health review self-assessment, which operates as a baseline from which members can take small steps to improve their health over time.
The company says that research it released in 2020 in partnership with Quantium Health, found that if Australians made healthier lifestyle choices and practiced at least average health habits, this could result in:
- 300,000 fewer depression incidences per year
- Seven million recovered working days for employers
- A saving of $3 billion per year to the economy
Mu says that right now, health is at the forefront of everyone’s minds, and it was important for Australians to understand that small lifestyle changes can have a significant positive impact on their health and well-being.
