A statement from the insurer says the new partnership will see it roll out a “comprehensive virtual care program in the first half of 2021, offering its retail customers a range of easy to access services online”.
It says that MetLife will be making available through the Teladoc portal: Mental Health Assist, Expert Medical Opinions, GP support, and Nutrition assessments.
It adds that the company is the only life insurer to offer the full suite of Teladoc options, with the services available to eligible retail customers and their immediate families being gradually rolled out throughout the year.
“This …care program delivers all services virtually, to provide a seamless digital experience that is also fully personalised to meet individual needs,” it says.
“The service is completely confidential and provides customers with peace of mind that their medical diagnosis and treatment plans are robust and appropriate. The program will be delivered via a bespoke mobile app, website and phone.”
MetLife says that 360Health is its end-to-end health solution that includes tools, resources and information for holistic health management, and is designed to help customers prevent and manage serious illnesses so they can live healthier for longer.
“360Health takes a holistic approach by supporting customers across the entire health spectrum from prevention, early detection, return to health and ongoing care, as well as providing financial support. The partnership with Teladoc Health will complement the resources and tools already part of the 360Health offering.”
…research shows this could be a unique selling point for advisers…
The statement notes that the virtual care program will be offered first to MetLife’s retail customers, via financial advisers, and that data from MetLife’s latest Adviser-Client Relationship research shows this could be a unique selling point for advisers.
The research revealed 60 percent of those surveyed saw value in linking health and financial planning, particularly younger respondents (aged 18-24) and small business owners.
“And more than half of people surveyed said they would access health information via their adviser and this value-added service would make them more loyal to their adviser.”
Mark Raberger, MetLife’s Head of Health, said that MetLife’s partnership with Teladoc Health marks a significant step in expanding its 360Health offering to meet customers needs.
“We know our customers are looking for better and easier ways to access health services. This virtual care program empowers them to access health support when they need it and in a way that is tailored for them. Health cannot be ‘one size fits all’.”