Three Firms To Join Count Financial


Count Financial has announced that three former MLC firms are joining its national network of advice businesses.

A statement from the company says these appointments continue the CountPlus-owned licensee’s growth strategy, following the appointment of four former IOOF firms in March 2021.

It says Count Financial continues to work with other prospective firms in due diligence to join its community of financial advice professionals.

The three firms joining Count Financial are:

  • Sapphire Coast Financial Services – formerly licensed through Godfrey Pembroke
  • Next Generation Financial Planning – formerly licensed through Meritum
  • Aspire Financial Planning Group – formerly licensed through Garvan
Andrew Kennedy.

The statement says that Sapphire Coast Financial Services is the fourth firm to join Count Financial from Godfrey Pembroke, following the prior appointments of Ascent Private Wealth, Venture Financial Advisers and Plan Protect.

Andrew Kennedy, Chief Advice Officer at Count Financial, said the appointment of all three firms was a boost for the licensee which continues to target quality advice firms to join its network.