Integrity Life has announced it has secured an arrangement to be the insurer of choice for insurance broking group, Coverforce.
The multi-year deal to insure the Coverforce Group Income Protection product range will see Integrity Life manage current inforce premiums totalling $59 million.
The recent entrant to the Australian life insurance market notes that with the securing of the Coverforce contract, its inforce premium levels now exceed $120 million.
The Coverforce product range provides customised group income protection cover across 1,190 employer arrangements, which will see Integrity Life will cover over 40,000 additional Australian employees.
Integrity Life MD and CEO, Sean McCormack, positioned this development as an important win for Integrity Life as it continues to gain market share in what he describes as the very competitive Australian life insurance market:
“As a relatively new entrant we are legacy free and this enables us to focus on our Partners needs and ensure that we can co-create insurance solutions which are tailored to each Partners individual circumstances,” said McCormack.
