TAL has launched TAL SpotChecker 2023 for the eighth consecutive year, designed to encourage and enable more Australians to embrace skin safety.
The insurer says that since the inception of the TAL SpotChecker program in 2016, TAL has been working to empower people with greater understanding about the value of preventative health – particularly within the context of skin cancer.
It says Australia has one of the highest rates of skin cancer in the world, with two in three Australians anticipated to be diagnosed with some form of skin cancer by the age of 70, according to the Cancer Council of Australia.
TAL’s research also finds most people continue to underestimate the prevalence of skin cancer, with less than one in four (23%) aware of this figure, despite 69% being concerned they will develop skin cancer themselves.
TAL Chief Customer and Brand Officer Alex Homer says the company is focused on playing its part in helping people live a healthy and full life, by seeking to bridge the gap between awareness and action.
“TAL is committed to generating meaningful ways for our customers, partners, and the community to engage with the TAL SpotChecker campaign. Now in our eighth year, we are sharing a renewed message around protection and prevention to drive attitudinal change and improve behaviours and preventative action related to skin safety.”
Dr Priya Chagan, TAL General Manager of Health Services, says the incidence of skin cancer remains alarmingly high and that as a specialist life insurer “…with a dedicated in-house Health Services team, TAL is uniquely placed to help Australians live a life as full as possible through good health.”
She says secondary prevention in the form of regular self-checks and professional skin checks, where there is a concern “…is the only way to ensure early detection. By placing emphasis on people knowing their skin and recognising any changes to it over time, in addition to the typical sun safety precautions, we can ensure that people can feel more confident about their time in the sun.”
…there are still one in five (19%) Australians who have never done a self-check of their skin…
The insurer says insights from the SpotChecker research over the last seven years show a slight uptick in people self-checking their skin for signs of skin cancer, however there are still one in five (19%) Australians who have never done a self-check of their skin, and 38% who either have not done a check within the last three months or cannot remember when their last one was.
Click here for more information.
