The FAAA has appointed John Summerhays as its Head of Marketing and Communications.
In his new role, Summerhays will lead the FAAA’s marketing and communications team to raise awareness and understanding of the value of financial advice among consumers as well as working on initiatives for the association’s membership.
He will also be responsible for member engagement activities and for building awareness of the Certified Financial Planner designation.
The FAAA notes that Summerhays has more than 17 years of marketing experience in the financial services industry. From 2017 to 2023, he worked for PageGroup’s marketing division, including three years as the head of marketing for Australia.
Prior to PageGroup, he was a part of BT Financial Group’s marketing team for 11 years, working across its suite of products and services, including financial advice, life insurance, superannuation, and private wealth.
FAAA chief executive Sarah Abood says Summerhays’ “…highly relevant background and experience, including wealth products, professional services and financial advice, make him a perfect fit for this important role.”
