More Australians are seeking financial advice as consumer satisfaction rises, according to Investment Trends’ 2025 Financial Advice Report. However, a shortage of advisers means millions are missing out on the guidance they want.
The report reveals the number of adviser-client relationships have stabilised over the past year, with new client growth outpacing client attrition – reversing a previous downward trend in the number of people receiving financial advice.
At the same time, authors of the report state that advised Australians are enjoying:
- Higher satisfaction
- Stronger advocacy
- Greater improvements in financial wellbeing
Julian Cappe, Head of Research, Investment Trends, said: “Australians are showing they want to work with advisers who deliver clarity – it’s becoming the true differentiator in a market where confidence and relationships matter more than ever.
“The research also highlights that access to advice remains limited.”
Cappe said millions of Australian adults have unmet financial advice or guidance needs, with unmet needs split between 7.8 million men and 8.1 million women.
“With almost 16 million Australians still missing the guidance they need, the challenge is no longer demand but access,” he said.
Key findings of the report:
- Satisfaction and advocacy among advised Australians has risen over the past year
- 15.9 million Australians want advice but can’t access it
- Digital and AI-powered tools are driving the rise of hybrid advice delivery models
Cappe said cost remains the single biggest barrier for consumers, with many of those seeking advice wanting guidance that is simpler, clearer, and more affordable.
The opportunity for the industry now is to reimagine advice delivery models so they meet people where they are…
“The opportunity for the industry now is to reimagine advice delivery models so they meet people where they are, helping to close the gap and ensure long-term sustainability for the sector,” said Cappe.
Technology
Technology is also playing an increasing part in consumers’ lives according to the report, with many exploring digital and AI-powered tools for budgeting, managing cash flow, tracking and managing super investments, and adjusting their super settings.
“These tools are most often used to learn or plan rather than to make final decisions, reinforcing that trust and human oversight remain central to effective advice,” said Cappe
“Digital tools are transforming how Australians begin their advice journey. They’re helping people take control and build confidence – but technology alone can’t replace human judgment.
“The firms that succeed will be those that blend digital capability with trusted expertise to deliver guidance that’s both accessible and personal.”
