There appears to be a sense of optimism around risk new business levels for many advisers heading into 2026.
As we go to press, six in ten (60%) of those voting in our final poll for the year agree they’ll write more risk new business in 2026. Another 15% aren’t sure yet, while one in four disagree.
While we don’t know for sure, it’s likely this optimism is spread among risk specialists and generalist advisers alike, with the greatest potential for risk new business growth resting with the ‘murky middle cohort’ referenced by NMG’s Sam Tremethick at the 2025 Bombora Conference (see: Risk Business Green Shoots…).
Some advisers have told Riskinfo they’re ‘upping’ their level of risk advice activity and others who had ceased writing any risk new business at all have reassessed their advice model and are again adding risk back into their client conversations.
So, while there’s anecdotal evidence at the very least that things are heading in the right direction for new business sales, what’s your take on this? Whatever the nature of your advice proposition, where do you sit when it comes to whether you’re going to be having more ‘risk’ conversations in 2026 and writing more risk new business as a result?
Our poll remains open and we welcome your thoughts…
