TAL, the official Life Insurance Partner of the AFLW, has announced new initiatives supporting athletes on and off the field through the TAL Assister Program.
Launched in 2023, the program compliments TAL’s partnership with the AFLW, supporting AFLW players through sponsorship, flexible career opportunities and positive engagement.
It includes sponsorship of AFLW doctors and physios providing on-field support, and of Workplay to assist players build successful off-field careers. The insurer is also funding a new career mentoring program.
TAL says that this year, it has collaborated with AFLW athletes who have shared stories in a film celebrating the people whose off-field assists have made them the players they are today.
Hawthorn FC Captain, Emily Bates, features in the TAL Assister film alongside GIANTS player, Aliesha Newman and Sydney Swans player, Ally Morphett. Bates says that it’s often “…the small, everyday acts of support that help us be our best.”
TAL Chief Customer and Brand Officer Alex Homer says the program is aligned with TAL’s focus of helping Australians to be well protected and supported.
“In sport, an assist symbolises teamwork and enabling others to shine. What we wanted to highlight in this campaign – and what we heard from AFLW players – is while an assist on the field is one thing, in life, it can often mean so much more.”
This year, the TAL Assister Program will also fund 12 scholarships for emerging AFLW talent to receive bespoke leadership training dedicated to empowering them to reach their full potential by embracing their experiences and skills learned through sport.
“Our goal is to play a part in helping AFLW players to achieve in their careers, on and off the field,” says Homer.
TAL’s three-year partnership with the code started in 2023, with sponsorship agreements with the AFLW, as well as with the Sydney Swans, GIANTS and Hawthorn FC AFLW teams.
TAL is an employer partner of Workplay, with several flexible employment opportunities available to AFLW players on the platform. Workplay addresses challenges facing many athletes, connecting them to flexible employment, education and career opportunities.
