The Financial Planning Association (FPA) has announced it will commence its much anticipated consumer advertising campaign in September.
The campaign, which the FPA first announced at its 2010 National Conference, is designed to raise awareness among Australians that not all financial planners are the same. The association says it will position FPA members as financial planners working to professional and ethical standards much higher than required by law.
Speaking about the campaign, which has been funded by FPA members, CEO Mark Rantall said: “This campaign is critically important to our members, especially our 5,800 Certified Financial Planner professionals, who deserve respect and recognition for the very high standards they work to.
The campaign serves our members and the national interest in a powerful way
“Just as important, though, it will provide consumers with a way to find a much-needed trusted adviser to manage their finances. Because of this, the campaign serves our members and the national interest in a powerful way.”
To support the campaign, the FPA has appointed Lindy Jones to the role of General Manager of Marketing. Ms Jones has over 17 years’ experience in business development and marketing roles in financial planning and funds management in Australia and overseas, including the UK.
“We’re excited about the upcoming launch of the new FPA advertising campaign and we believe that someone with Lindy’s credentials and wide ranging industry experience will help us promote both the benefits of financial planning to the wider community and the advantages of seeking an FPA member when seeking advice,” said Mr Rantall.
The announcement follows the launch of industry fund advertising earlier this month which the FPA says is ‘deceptive and hypocritical’. For more on this story, click here.
