Our latest poll takes a break from FoFA-related issues and turns its attention to what advisers believe their clients expect them to deliver. Based on our story this week about what American clients expect from their financial advisers, our latest poll question asks:
What is the most important attribute consumers are looking for when choosing their financial adviser?
The answer to this question for middle-income American consumers is possibly a surprise, where the most popular attribute they sought from their adviser was technical knowledge, ahead of characteristics such as trustworthiness and honesty, etc… (see: Top Ten Adviser Checklist for Meeting Client Expectations)
Do you believe the same also applies to Australian consumers? What does your own experience tell you is the single most important attribute you believe your clients and prospective clients are seeking in you? It’s not an easy question to answer because you can only select one of the options.
This question goes beyond the impact of any regulatory reforms because the answer you select should be the same answer irrespective of the rules under which financial advisers operate now or in the future. It’s about what you believe your clients see in you.
Let us know and let your fellow advisers know what you think, and we will report back next week…
