Advisers can now publicly vouch for the integrity and professionalism of their peers, as part of the latest update to the Adviser Ratings service.
The consumer-focused platform, which allows potential advice customers to search for an adviser based on a rating given by their existing clients, has been upgraded to include a new, peer-to-peer feedback system.
The new ‘Vouched for’ section allows advisers to endorse one another for their integrity and professionalism. The number of ‘vouches’ is displayed on the adviser’s profile, along with the images of those who have endorsed the adviser. In recognition of the fact that advisers who belong to larger licensees may have more interaction with their own colleagues, Adviser Ratings has segmented the vouches by licensee.
Adviser Ratings said the enhancement was developed in response to consumer and adviser feedback, which indicated that only a few bad apples are affecting the industry.
“While associations and others in the sector present awards and other accolades, Adviser Ratings is using the knowledge of planners and their clients to inform consumers about the vast majority of professionals who practice their profession ethically and provide great service,” said Angus Woods, Principal of Adviser Ratings.
“To this end, we will be showcasing at least 20 advisers on our platform who receive 35 or more positive reviews, so the incentive is there for planners to reach out to their peers and co-workers to endorse them,” he said.
Well that has certainly dumbed down the professionalism of the whole site – much like Linkedin and Facebook “how many Likes?” etc
Now advisers with large practices can pat each other on the back!
MIGHT WORK IF IT WAS ONLY AVAILANLE TO CLIENTS.
CAN YOU IMAGINE IF AN ADVISER FROM CBA /NAB ETC HE/SHE IS IMMEDIATELY LIKED BY ALL THE ADVISERS IN THE FIELD ROOM . ALL AUTOMATICALLY DONE BY THEIR SOCIAL MARKETING DEPT.
Yeah, now that’ll work….
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