AIA Australia has announced a new partnership with Collingwood Football Club, as co-major sponsor of the AFLW team.
A statement from the insurer says its logo will feature on the front of Collingwood’s AFLW home guernsey and on the back of the away guernsey. The partnership will see community activations carried out throughout the AFLW season and AIA Australia will be a part of branding and match-day fan engagement opportunities.
The announcement follows AIA Australia’s recent partnerships with Essendon, North Melbourne, Hawthorn and St Kilda Football Clubs. However, the company says that Collingwood represents the business’s first opportunity to partner with an AFLW team (see: AIA Partners with St Kilda Football Club).
AIA Australia and New Zealand CEO and Managing Director Damien Mu says that partnering with Collingwood, and in particular sponsoring the AFLW team, “…gives us the opportunity to champion women’s health and well-being, as part of our commitment to helping Australians live healthier, longer, better lives”.