New FPA Chief Announced

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The Financial Planning Association has appointed Sarah Abood as its new chief executive officer.

A statement from the FPA says  Abood will start the role in mid-January 2022.

The appointment follows the announcement in July that Dante De Gori would step down as CEO at the end of January 2022. He will work closely with Abood to ensure a smooth CEO transition.

Sarah Abood…has more than 25 years’ experience in the financial services industry…

Abood joins the organisation from HOPE Housing Funds Management, where she is currently chief operating officer.

Prior to this, she spent nine years as the CEO of Profile Financial Services, a privately-owned and self-licensed financial planning firm. She has more than 25 years’ experience in the financial services industry.

 

…Abood impressed the board with her deep understanding of the financial planning profession…

FPA chair, Marisa Broome, says Abood impressed the board with her deep understanding of the financial planning profession, and the demands of running a financial planning practice, gained from her nine years as CEO of Profile Financial Services.

“She is also very passionate about the financial planning profession and how it has transformed itself in recent times.”

Broome added that as the CEO of the FPA, Abood “…will build upon the strong legacy of Dante De Gori to further develop services and support for members and the financial planners of the future.”

Abood says there is growing recognition of the role that financial planners play in helping Australians meet their financial goals, and achieve financial security.

“In particular, financial planners have a crucial part to play in supporting the post-pandemic economic recovery.”

She adds that she is impressed by the FPA’s vision for the future of financial planning “…as a vibrant and integral part of Australia’s prosperity, and look forward to playing my part in achieving this.”

Broome also paid tribute to the work of De Gori who is leaving the FPA after 12 years, including six years as CEO.

She says his contribution and advocacy during a period of great change and upheaval “…has been instrumental in helping develop recognition for financial planning as a profession. He will leave a lasting positive legacy at the FPA…”