New Zealand viewers of a local TV show have been prompted to think about life insurance in a very different way, thanks to NZ insurer, Partners Life.
Over the past six weeks, the insurer’s ads have aired at the end of each episode of a popular whodunnit drama, The Brokenwood Mysteries, before the end credits.
For example, Kiwi actress Meryl Main, who played murder victim Janis in one episode, comes back to life to lament her untimely death, “Well I didn’t see this coming…”.
Throughout the series, similar tongue-in-cheek ads from the firm have aired, with a bespoke commercial playing at the end of each of the six episodes.
Naomi Ballantyne, Managing Director at Partners Life, says the approach is what’s needed to grab the attention of the New Zealand public:
“New Zealand is, unfortunately, one of the most under-insured countries in the world. We want to change that and help Kiwis understand just how important life insurance is,” she says.
From the land that invented the bungee jump, there’s always been innovation in NZ. Imagine trying to get one of the brain-dead CEOs of our Australian life insurance companies to think out-of-the-box and come up with a TV ad to sell basic life insurance. The only ad I saw in recent times came from Real Insurance, and to put it bluntly they were a little hokey.
It think the FSC should spend some of their money on a project that must eventually benefit some of their members. They might also consider advocating a return to 80/24 risk commissions. Pigs might fly!
100/20 is needed to resurect this dying industry. Nothing less will do it Oldie. Watch your “brain dead” CEOs push for it when it becomes obvious this is the only way forward. 80% up front is NOT adequate any more given all the damage done.
Comments are closed.