National financial advice firm, Invest Blue has entered a strategic partnership with advice and client engagement platform Lumiant to build a cloud-based platform that it says boosts client engagement, satisfaction and well-being.
A statement from the company says that under the deal, Invest Blue will provide $2 million in seed capital, play a key role in developing Lumiant’s digital platform, and roll out the solution to its 100+ financial advisers across 30 locations.
Invest Blue Managing Director David Stephen, who will join the Lumiant board, says the firm’s mission “…is to become Australia’s trusted home of great advice and we believe a platform that facilitates more meaningful client conversations and generates deeper client insights will help build trust.”
He adds that technology “…enables the efficient, consistent and scalable delivery of high quality advice, and we are excited about partnering with Lumiant to develop the platform and embed it in our business.”
Santi Burridge, Founder and CEO of Lumiant, says the platform’s client-centric design helps advisers bring to life a client’s financial position, goals and values.
“Our advice delivery modules support advisers in visualising their advice and engaging clients around important trade-off conversations that increase their comprehension and motivation.”
…it brings everything that is important to the client together in one place…
Burridge says it brings everything that is important to the client together in one place, “…enabling advisers to deliver a tailored experience.”
Invest Blue’s investment in Lumiant follows its strategic partnership with outsourcing company, Virtual Business Partners in August 2022.
Stephen notes the firm is a fast growing company “…with ambitious goals and our strategic partnerships give us a competitive advantage.”
“Our investment in key components of the advice process will help ensure that Invest Blue can deliver advice at scale. With the banks out of personal advice, we want to help fill the void, not only in terms of making advice affordable and accessible to more Australians but in terms of employing and training the next generation of advice professionals.”
