The Federal Court has imposed combined penalties of $13.5 million on Select AFSL Pty Ltd, BlueInc Services Pty Ltd and Insurance Marketing Services Pty Ltd “…for engaging in unconscionable conduct and other contraventions of financial services laws when selling life, funeral and accidental injury insurance,” according to ASIC.
The regulator says the Court also imposed a penalty of $100,000 on the former managing and sole director of Select and BlueInc, Russell Howden, for breaching his directors’ duties, and says he will be disqualified from managing corporations for five years.

ASIC says its case “…concerned the mis-selling of insurance over the phone to consumers, including First Nations consumers from remote communities. English was not the first language of many of these consumers.”
ASIC Deputy Chair Sarah Court says the penalties handed down “…should remind companies of the importance of putting the customer first. In some of these cases, the consumers involved did not fully understand the products being sold to them, or even that they had been sold insurance in the first place. ASIC considered this to be a clear case of consumers not having the opportunity to understand and consider the features of the insurance product they had been offered, resulting in poor consumer outcomes.”
ASIC states the Court also penalised Select and BlueInc for conflicted remuneration contraventions “…which included sales agents being given a cruise to the Gold Coast, a Vespa scooter and trips to Las Vegas and Hawaii.”
Court says these “…unlawful sales incentive programs were a key driver of Select’s mis-selling to consumers. The incentive programs were condoned by the managing director, which is why ASIC pursued penalties for the companies and the director.”
…Misrepresentations were made. High pressure tactics were applied…
In her Honour’s judgment, Justice Abraham observed that: “Misrepresentations were made. High pressure tactics were applied. Sales tactics were used to overbear the free will of consumers. Having made the sales, retention agents ignored the express wishes of the consumers to cancel policies and acted so as to wear them down.
“Contraventions of unconscionability, coercion, undue harassment and making false or misleading representations, are, by their very nature objectively serious.
“Further, holding an AFSL brings with it legal obligations which must be taken seriously and carried out responsibly.”
ASIC adds that Select was the subject of a case study considered by the Financial Services Royal Commission (Experiences with financial services entities in regional and remote communities).
The matter has been adjourned until 5 July 2023 for submissions on when the Orders, including in respect of the penalties imposed, should be entered.
As background ASIC says the Court had found multiple contraventions by Select, BlueInc and IMS, as well as contraventions by Howden, in July 2022.



