NSW Practices Merge

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NSW-based financial planning businesses Evalesco Financial Services and Principal Edge Financial Services have announced a strategic merger which aims to enhance the growth of both firms.

The companies say Evalesco CEO Jeff Thurecht will lead the combined business as CEO and Principal Edge Founder Bruce Kluk will remain as a director, owner and financial adviser, focusing on long-term growth through the Principal Edge family office offering.

Jeff Thurecht

All staff from Principal Edge including its six advisers will remain in the business, and both brands will continue to operate side-by-side “…while sharing their resources to unlock additional efficiencies, growth and opportunity.”

The combined business has 15 advisers.

Thurecht says the merger is a natural evolution that aligns with the firms’ shared values and vision for the future.

“Together, we are excited to build a stronger, more resilient advice offer that will continue to provide exceptional service to our clients.”

The new senior leadership team will be led by Thurecht, alongside Director Marshall Brentnall and General Manager Belinda Marley-Wallace from Evalesco.

Kluk says he is proud of what they have achieved at Principal Edge, over the last 36 years, “…and I’m confident that this merger will ensure continued success and growth. I look forward to supporting the new leadership team and contributing to our long-term vision.”

Thurecht notes that Kluk has built a firm that is “…an institution within its community and has made an immense contribution since the late 1980s. We are grateful to have his expertise as we bring together two businesses, with a strong growth trajectory…”

…the merger will also provide ongoing professional opportunities for both companies’ staff…

The firms say the merger will also provide ongoing professional opportunities for both companies’ staff “…ensuring they continue to have meaningful career paths within the organisation.”

Evalesco also notes it’s proud to employ six female advisers, among a wider group of 17 female managerial and specialist talents. The firm believes this ratio of female advisers is a unique standard in the financial planning industry.

“By providing ongoing support and opportunities, we ensure that our female advisers can build fulfilling and rewarding careers with us. We remain dedicated to fostering a diverse and inclusive workplace…” says Thurecht.