Latest data from Adviser Ratings appears to confirm a resurgence in the levels of life insurance new business being written.
Ahead of its full March quarter 2025 data reporting for the retail risk market, the firm has released a summary chart projecting retail life insurance new business sales will reach $340 million in the 2025 calendar year.
This projection is informed on what the firm reports to be a sharp increase in retail life insurance sales for the March 2025 quarter, jumping to $80 million, which represents a 14% increase on sales reported for the March quarter in 2024.
The projected rise in risk new business in 2025 …will continue the upward trend in retail risk new business sales
The projected rise in risk new business in 2025 of $340 million (which does not include any age-based or CPI increases applicable to inforce policies) will see an 8% year-on-year increase against 2024 and will continue the upward trend in retail risk new business sales, which dropped to a low of $297 million in 2023, according to the researcher’s data.
Riskinfo will report additional details stemming from Adviser Rating’s Retail New Business (March 2025 Quarter) data, following its full release shortly.









