Risk Market – Sales Flat, Inflows Still Growing

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Plan For Life (PFL) reports inflows to the Australian life risk market grew by 12.5% in 2010 to $9.4 billion, but new business sales during the year were flat.

In its latest quarterly update, PFL reports inflows for individual lump sum and income protection business each grew by around 10%, while group insurance inflows, which include super funds, master funds and wrap accounts, leapt by 17.6% in 2010.

On the other hand, individual lump sum and income protection sales only grew by around 3% and 2% respectively, while group insurance sales dropped by 4.6%.

But PFL puts the decline in group insurance sales into perspective, given strong growth in 2009, when it notes:

… the reason is due to a lag effect whereby strong Sales in 2009 led in turn to strong Inflow growth in 2010 but at the same time set a hurdle that made it more difficult to repeat the same sales growth in the next year

The stand-out life insurance company during the year was TOWER Australia.  TOWER topped the overall growth rates across both sales and inflows.

Top-ranked insurers across market share and growth categories in the year to 31 December 2010, were:

Top 5 Companies Total Risk Premium Inflows (Market Share)

  • NAB/MLC Group
  • TOWER
  • CommInsure
  • OnePath
  • AIA Australia

Top 5 Companies Total Risk Premium Inflows (Growth)

  • TOWER
  • AMP
  • AIA Australia
  • BT/Westpac
  • OnePath

Top 5 Companies Total Risk Premium Sales (Market Share)

  • TOWER
  • NAB/MLC Group
  • OnePath
  • CommInsure
  • AMP

Top 5 Companies Total Risk Premium Sales (Growth)

  • TOWER
  • AMP
  • AXA Australia
  • OnePath
  • BT/Westpac

Top 5 Companies Individual Risk Lump Sum Inflows (Market Share)

  • NAB/MLC Group
  • CommInsure
  • OnePath
  • AMP
  • TOWER

Top 5 Companies Individual Risk Lump Sum Inflows (Growth)

  • AIA Australia
  • Zurich
  • TOWER
  • OnePath
  • AXA Australia

Top 5 Companies Individual Risk Lump Sum Sales (Market Share)

  • OnePath
  • CommInsure
  • NAB/MLC Group
  • TOWER
  • AMP

Top 5 Companies Individual Risk Lump Sum Sales (Growth)

  • AIA Australia
  • AMP
  • OnePath
  • Suncorp Group
  • AXA Australia

Top 5 Companies Individual Risk Income Protection Inflows (Market Share)

  • NAB/MLC Group
  • CommInsure
  • AXA Australia
  • OnePath
  • Suncorp Group

Top 5 Companies Individual Risk Income Protection Inflows (Growth)

  • BT/Westpac
  • AIA Australia
  • OnePath
  • Zurich
  • CommInsure

Top 5 Companies Individual Risk Income Protection Sales (Market Share)

  • NAB/MLC Group
  • OnePath
  • CommInsure
  • AXA Australia
  • BT/Westpac

Top 5 Companies Individual Risk Income Protection Sales (Growth)

  • AIA Australia
  • Macquarie Life
  • OnePath
  • AXA Australia
  • Suncorp Group

Top 5 Companies Group Risk Inflows (Market Share)

  • AIA Australia
  • TOWER
  • OnePath
  • CommInsure
  • National Australia/MLC Group

Top 5 Companies Group Risk Sales (Market Share)

  • TOWER
  • AIA Australia
  • CommInsure
  • National Australia/MLC Group
  • OnePath