Early indicators suggest consumers are strongly identifying with the Association of Financial Adviser’s ‘Your Best Interests’ TV series, set for launch from early 2014.
Developed by the AFA in association with evolution media group, the initiative has attracted a significant response from consumers wanting to take part in the series of brief case studies that identify typical human reactions and responses at ‘life-defining’ moments.
This strong response has emerged on the strength of a very early pilot promotion restricted to the New South Wales market, in the form of minor radio and social media promotions.
… the raw emotion that is coming out as we talk to people is going to make for great TV
Evolution media’s MD, Marcus Field, told riskinfo the project had hoped to produce around 20 – 30 case studies that encapsulate the benefits of financial advice. However, his team has already received close to 100 requests from the public to share their own experiences in the case study series, as well as strong support from the adviser community.
Mr Field says there will now be at least 40 different studies produced, featuring people who have clearly identified with the importance of sharing their experiences with others.
“The breadth and depth of the stories being told to us is really encouraging and the raw emotion that is coming out as we talk to people is going to make for great TV,” said Mr Field.
The format of the case studies will pair Australian consumers currently facing a life-defining moment, such as starting a family, facing a redundancy, buying a house or preparing for retirement, with financial advisers who can help them make the most of these key milestone moments.
