AIA Australia will provide Optus customers with the opportunity and means to live healthier lives as part of the companies’ new ‘Connected Health’ partnership.
A statement from the insurer says customers will be able to digitally engage with AIA’s health and well-being program, AIA Vitality, which allows members to access learnings and tools to make more health-conscious decisions, while being rewarded in return.
“AIA Australia and Optus are aligned in the belief that supporting customers to access health and fitness technology will result in better physical and mental well-being outcomes,” the statement says, noting that 37 percent of AIA Vitality members have used a device to track their physical activity in the past year.
When Australia moved into lockdown in March and April 2020, members using fitness technology to track their activity increased by 23 percent.
CEO and Managing Director of AIA Australia and New Zealand Damien Mu says the opportunity to partner with Optus “…is really exciting as we can provide more Australians, through digital platforms, with the tools and techniques to take small steps to improve their health and well-being”.
The AIA Australia and Optus ‘Connected Health’ partnership will expand over time.
