AIA Australia has announced that 2022 Australian Open ladies singles champion and Women’s Tennis Association world number one tennis player, Ash Barty, and the winner of seven World Titles, surfer Stephanie Gilmore, will take on new roles as AIA Vitality ambassadors.
A statement from the insurer says that both new ambassadors have expressed their excitement for supporting the insurer’s mission to improve the nation’s health outcomes and to help Australians lead healthier lives.
Barty says she is excited to be “…joining the AIA family to help make a difference in the lives of Australians,” with Gilmore noting it is “…fantastic to be part of the AIA team and to help them inspire Aussies to reignite their approach to health and wellbeing.”
The statement says that in the new All or Something campaign, spearheaded by Barty and Gilmore, Australians will be coached to focus on the small somethings that will help them enhance their health and wellbeing.
It says the campaign presents an opportunity to depart from the ‘all or nothing’ approach when it comes to making positive lifestyle decisions.
The company says that All or Something means giving a healthier option a go, rather than doing nothing at all “…choosing that small something over the extreme, such as doing an extra 10 minutes of movement or drinking an extra glass of water each day.”
AIA Australia CEO Damien Mu, says the company recognises that for many, making health-related decisions “…can seem overwhelming, particularly when healthy choices are often presented in a black and white manner – we’re either on a diet or not, all in or all out.”
He says he is thrilled to have Barty and Gilmore on board.
“Both are role models that all Aussies can look up to, and we can learn a lot about the small somethings that they prioritise every day.”
He adds that science has proven that being consistently good is better than being occasionally perfect and that’s exactly what the new campaign is about.
“All or Something represents the space in between the extreme and doing nothing, it’s the decision to run for a few minutes and then walk for the rest of the way, or to choose a salad over chips when we go to the pub” says Mu.
The statement says the All or Something campaign is the latest innovation driven by AIA Australia as it raises awareness and dialogue about non-communicable disease prevalence.
It notes that to celebrate the new campaign, AIA Health is offering eligible customers up to $900 cash back over the first three years of their policy if they join before 31 March 2022. Customers will receive $300 cash back for the first year, and if they focus on their small somethings and achieve a Silver or higher AIA Vitality status, they can receive up to $300 back each year for the next two consecutive years.
