Australian-owned, Philippine-based outsourcing company, Vital Business Partners, has taken a minority equity stake in the large Australian digital platform for financial advisers, Ensombl, to help it build a professional development app.
A statement from VBP says Ensombl, formerly known as XY Adviser, was co-founded in 2014 by a small group of financial advisers. It has over 9,000 users across its suite of products, which includes a digital conversation and networking app; Australia’s leading financial planning podcast; and Australia’s largest single-day adviser event, the All Licensee PD Day.
VBP says the application will connect virtual meetings to CPD management, removing the administrative burden normally associated with live CPD events. Moving forward advisers will automatically track their participation in online education, training programs and events.
The app will dynamically monitor attendance and engagement using a combination of live polls related to the course content, attendance requests, and feedback surveys that must be completed before participants can progress through course content.
Nathan Jacobsen, VBP Chief Executive Officer, says the group’s investment in Ensombl is not only an investment in Ensombl’s future growth and success but also the ongoing professionalism of financial planning.
…we are both committed to playing an integral role in the positive evolution of the financial advice profession…
“There is a lot of alignment between VBP and Ensombl, as we are both committed to playing an integral role in the positive evolution of the financial advice profession,” he says.
“We want to see advice businesses grow and become more efficient so they can help more people. VBP’s outsourcing and business growth solutions are helping advisers expand their capability and capacity, and Ensombl is doing their part to support advisers to grow personally and professionally, and drive practice efficiencies.”
…the evolving licensee landscape sees advisers more in control of their profession…
Ensombl CEO and Co-founder Clayton Daniel says the “…evolving licensee landscape sees advisers more in control of their profession, and more empowered to shape the design and delivery of a truly client-centric advice proposition.
“In Ensombl they have a community of professional peers they can turn to for the knowledge and insights, regardless of their stage in the journey.”
He says the firm is excited to work more closely with VBP to further develop its professional development offering “…and drive the positive evolution of financial advice.”
