In the second of three company profiles featuring firms shortlisted to win the inaugural PPS Mutual Risk Practice of the Year Award we look at Keyman Financial Services and MBS Insurance.
The winner will be announced ahead of the Riskinfocus 26 Risk Advice CPD Tour, and will be invited to part take part in Q&A sessions at each of the six Riskinfocus 26 events nationwide.
Keyman Financial Services
Keyman Financial Services of NSW has operated as a risk-only advice practice since 2009, focusing exclusively on life insurance and business protection strategies.
The practice’s value proposition is built on ensuring “…the right amount of money goes into the right hands at the right time”.
Keyman’s advisers state they emphasise education over paperwork during initial client meetings, using strategy papers to help them understand client’s protection needs, affordability boundaries and alternatives.
Mia Inglis, one of the firm’s Claims Advisers, said its team treats each client as if a claim could occur tomorrow.
She says every completed case is audited internally, allowing the team to identify and resolve issues before they become compliance concerns.
All advisers at the firm hold at least a Graduate Diploma of Financial Planning, and the practice continues to invest in new talent through its trainee program.
The founders’ early experience of losing a family home and business after an uninsured death shapes its mission today.
…risk insurance isn’t just a business – it’s a calling…
Inglis said: “We exist to ensure families are protected with dignity, clarity, and compassion. For us, risk insurance isn’t just a business – it’s a calling.
“We’ve built a practice that combines industry-leading processes, genuine human care, and a mission bigger than ourselves.
“Our work ensures that widows can stay in their homes, children can stay in their schools, and businesses can survive the unthinkable.”
MBS Insurance
Since its establishment in 2006, Sydney-based MBS Insurance (MBS) has grown into one of the country’s largest specialist risk-advice businesses, operating exclusively in life insurance.
MBS positions itself as the dedicated risk division for more than 60 accounting, wealth and advisory firms, working through referral and joint-venture partnerships.
The business has also invested in independent risk practices in Sydney, Brisbane, and Melbourne, giving those firms access to its technology, compliance support and operational systems.
This scale, states the firm, enables it to actively manage client portfolios, monitor market movements and negotiate premium reductions and retention discounts.
…we have invested in people, processes, and technology…
Every file and SoA is reviewed by its internal advice compliance team before being issued, supported by Salesforce-based workflows and oversight from a compliance manager with nearly two decades’ experience.
External audits, specialist responsible managers and a retired insurance lawyer as chairman reinforce the governance framework. MBS’ most recent audit recorded positive results across all measures, states the firm.
Branko Unkovski-Korica, Head of Marketing at the firm, says its motivation comes from a sense of responsibility, both to clients and to the wider industry.
“Over the years we have invested in people, processes, and technology to scale a business that delivers better outcomes for every stakeholder at every step of the insurance journey, said Unkovski-Korica. “That consistency has created enough momentum to generate a flywheel effect.
“Today, wealth and advice businesses across Australia turn to MBS as their first step in getting clients properly insured.”
Next week we’ll be featuring the final two of the six shortlisted firms, Personal Risk Professionals and Skye Wealth. Click here to read part one.
