Financial technology start-up Marloo is positioning itself as an AI-native assistant for financial advisers, blending transcription, advice document automation and workflow management within a single AI-powered platform.
Co-founder, Shakeel Lala, who previously led the B2B product team at New Zealand-based investment platform Sharesies, says Marloo was born from conversations with more than 900 advisers across Australia, New Zealand, and the UK. “Advisers were frustrated by the volume of note-taking and documentation that took them away from clients,” he said. “We wanted to build a tool that did the work for them — accurately and contextually — within minutes of a meeting.”
Marloo records client meetings, generates tailored summaries and advice documentation, and integrates with advisers’ existing workflows.
Users can …request full Statements of Advice based on uploaded client files
Lala demonstrated to Riskinfo how the system produces detailed fact-find summaries, compliance checklists and draft correspondence almost instantly after a client consultation. Users can edit, annotate and query transcripts directly within the platform, and even request full Statements of Advice based on uploaded client files.
Currently live in Australia, New Zealand, the UK, Ireland and South Africa, Marloo employs seven staff and has several hundred users based in Australia.
Lala said Marloo’s technology uses OpenAI and Anthropic services under what he refers to as zero-data-retention enterprise agreements, ensuring client information is not stored by third parties. “That gives us a much more secure position when it comes to data,” he said.
Advisers and support staff can use the platform to generate meeting records, advice templates and compliance materials. Marloo charges $99 per adviser per month, with discounts available for larger networks. Support staff access is free.
Looking ahead, Lala said the next phase of development will focus on “coaching and compliance” analytics — helping advisers evaluate their own performance in meetings. “We want advisers to understand more about how they engage with clients — whether they cover key agenda points, invite questions, or stay within compliance parameters,” he said.
The company is also exploring new applications, including potential integrations for continuing professional development tracking and adviser training.
“Marloo’s goal is to handle everything that’s administrative or repetitive so advisers can do what they do best — engage more deeply with their clients,” says Lala.
