AXA to Launch Blended Premium Option

0

AXA Australia will shortly be launching a new blended premium option for clients.

AXA’s Head of Individual Life, Stephen Rosengren, said blended premiums have been designed to offer a cheaper alternative to stepped rates and help advisers retain clients at older ages (when their clients have a higher need for insurance) by offering them the greater choice and access to more affordable premiums.

We see this as a great way to make insurance more accessible to our younger clients

“We see this as a great way to make insurance more accessible to our younger clients.  By offering a blended premium we believe we can further highlight how competitive and flexible our offer is,” said Mr Rosengren.

The announcement of AXA’s intention to offer blended premiums coincided with the release of details of AXA’s second half 2009 sales figures, which saw sales increase by 29% compared to the first half 2009.

Commenting on this trend, AXA General Manager Financial Protection, Michael Rogers, said AXA’s products continue to be well supported in both the aligned and non aligned channels.

The new blended premium option will be launched by AXA in April 2010 and riskinfo will report further details as they are released.