New AIA Discount Offer

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AIA Australia (AIA) has ramped up its market activity in launching a new product discount offer.

The insurer has launched its ‘100 years of AIA, 1 milestone offer for your clients‘ package, which offers:

  • A 17.5% initial AIA Vitality Lump Sum discount for new AIA Vitality members
  • A policy fee waiver for the first two (2) years of the policy, equating to at least $85.60 per annum for the first two years
  • A 7.5% discount in year one and a 5% discount in year two on the stepped premium amount payable on lump sum benefits for clients with an age next birthday (ANB) of 36 or older

AIA has told advisers these discounts will be made available to their eligible clients when they submit an application for any eligible new business Priority Protection or Priority Protection for Platform Investors Lump Sum policy within the campaign submission period, which commenced from 16 September 2019.

The insurer notes this new offer is designed to replace its ‘A Better Break’ campaign, which we reported earlier this year (see: New AIA Premium Discount Offer).