News in Brief

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  • Planners Buying Up Accounting Firms
  • FSP Names Top Advisers
  • Early Results for FPA Advertising Campaign

Planners Buying Up Accounting Firms

The Future of Financial Advice reforms have led to an increase in partnerships between financial planners and accountants, according to a brokering and succession firm.

Practice Exchange, which specialises in services for the financial planning and accounting sector, says it has experienced a four-fold increase in the value of accounting practices purchased by financial planning firms over the past 12 months.  The firm says this indicates advisers are looking to expand their services by acquiring accounting firms.

The firm conducted a survey of advisers and found the main reasons behind the trend were: 

  • Planners are keen to be seen as providers of an holistic service to their clients
  • By bundling accounting and taxation services planners can offer a positive reason for clients to visit their practices at least every 12 months
  • With recent challenges in securing new business, firms saw the acquisition of accounting practices as an effective way to expand their book of planning clients

FSP Names Top Advisers

Dealer group Financial Services Partners (FSP) has announced the winners of its annual adviser and practice awards. 

Presented at FSP’s iachieve conference, the group says the awards seek to recognise advisers and firms who have successfully delivered positive client outcomes throughout the year.

The winners are:

  • Firm of the Year – FSP Wayville, South Australia
  • Adviser of the Year – Susan Du Chesne, New South Wales
  • Adviser of the Year, Wealth Protection – Christopher Southgate, Victoria
  • Adviser of the Year, Wealth Management – Rosanne Joyce, Victoria
  • Striving for Professional Standards Success – Thomas Ilinkovski, New South Wales
  • Client Choice Award – Rick Foster, South Australia

Pamela Cox, a founding member of FSP, was also recognised as an ‘FSP Icon’.

Early Results for FPA Advertising Campaign

The Financial Planning Association (FPA) says its $2 million advertising campaign, launched less than three weeks ago, is already yielding results.

According to the association, its online advertising has generated nearly 2,000 clicks through to the FPA website, a result which is three times the industry average.

Similarly, the FPA says that the number of consumers looking for a financial planner on the website has increased by nearly 20%.  The FPA website now attracts over 1,000 unique visitors per day, up from around 600 prior to the campaign.